Top 5 Social Apps Performance in Estonia Q3 2023

In Q3 2023, the top 5 social apps in Estonia demonstrated diverse performance trends in weekly downloads and revenue. Here’s a closer look at how each app fared during this period.

TikTok experienced a steady flow in weekly revenue, peaking at around $12.2K in early July and maintaining an average of approximately $9.5K to $10K throughout the quarter. Downloads saw a slight increase, starting at 1.7K in late June and peaking at just under 2K in mid-September.

OK: Social Network showed a consistent rise in weekly revenue, starting at $601 and reaching a high of $1.3K by early September. Weekly downloads remained relatively stable, fluctuating between 112 and 153 throughout the quarter.

VK: music, video, messenger had a stable revenue stream, with a slight increase from $236 at the end of June to $350 in mid-September. Downloads varied, with a notable peak of 463 in early September, up from a low of 330 in late August.

Grindr - Gay Dating & Chat saw relatively steady weekly revenue, fluctuating between $300 and $470, with a peak of $471 at the end of July. Downloads were modest, ranging from 43 to 76, showing minor fluctuations throughout the quarter.

Instagram demonstrated variability in weekly revenue, peaking at $1.5K in early July and maintaining an average of around $500 to $1K in subsequent weeks. Weekly downloads remained consistent, starting at 1.2K in late June and maintaining similar numbers, with slight fluctuations, throughout the quarter.

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